👩🏼‍🏫 12 modules 📙 40+ chapters ✅ 50+ exam questions ⏰ 10+ hours

🔖 Official certification 📝 Optional coursework 🔥 6 fireside chats

👨🏼‍💻 100% self-paced


Customer Marketing Certified: Core's the industry standard, the driving force for your success, and the only companion you need for personal and professional growth.

Advocacy and wrap up

Course overview.

From research to optimization, Customer Marketing Core explores the whole shebang, the A to Z of customer marketing if you will. With this course in your pocket, you’ll have a richer understanding of the what, why, and how of every customer marketing principle. And that’s a promise.

You’ll learn how to truly embody the voice of the customer. You’ll master the art of converting loyal customers into advocates - and keeping them. You’ll understand how to launch, gather feedback, and perfect every strategy you do. 

You’ll walk away with career-enhancing hacks and skills, and so much more. Unlock the cutting-edge resources and frameworks you need to succeed within the ever-evolving world of customer marketing.


"A comprehensive customer marketing certification that I recommend every marketer to aim to obtain. It provides a bunch of templates, guides and resources to give customer marketers a huge jump start to implement their own customer marketing programs and consequently elevate and leverage their current customer's experiences to improve retention and growth."


Iman Bayatra, Director Product Marketing at Coachendo

By the end of this course, you'll:

🎆 Understand the spectrum of core customer marketing activities including the customer journey, retention, engagement, and onboarding.

 💪 Walk away with the most up-to-date knowledge of customer marketing tools like storytelling, customer advisory boards, and personas.

👀 Gain invaluable, practical insights into advocacy programs, metrics, and how to delight your customers.

🔦 Take your entire company’s customer marketing efforts to the next level, bringing the voice of the customer into the spotlight across all teams.

Customer Marketing Certified | Core badge

What you can expect in this course.


Developed by yours truly and with the support from orgs like 👉

Like customer marketing, a lot of our work involves collaboration with the other communities in The Alliance, and this is done so to create the best possible resource without leaving any stone unturned. 

Built in partnership with our sister-community, Product Marketing Alliance, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.


Customer Marketing course built with....

"No matter how experienced you are, this course takes you from A-Z in customer marketing. The material is very valuable and solidified how other experts are changing the game to be customer-driven while providing phenomenal experiences. It will make you a stronger customer advocate!"


Crystal Couch, Senior Manager, Product Marketing at Motive

Course curriculum. 👩‍🏫

  Introduction to Customer Marketing [80 mins]
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  Personas [40 mins]
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  The Customer Journey [95 mins]
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  Fireside chat - the customer journey [20 mins]
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  Engagement and Retention [80 mins]
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  Fireside chat - engagement and retention [20 mins]
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  Cross-selling and upselling [20 mins]
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  Advocacy and Community [70 mins]
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  Fireside chat - advocacy [15 mins]
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  Indicators of Success [70 mins]
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  Fireside chat - indicators and metrics [15 mins]
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  Design thinking [45 mins]
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  Storytelling [15 mins]
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  Customer Advisory Boards [40 mins]
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  Marketing Science [15 mins]
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  Fireside chat - marketing science [25 mins]
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  Ways of working [30 mins]
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  Fireside chat - ways of working and building out a team [30 mins]
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  Wrap up
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Don't worry, we do team rates, too.

If you're looking to get a team of three or more certified, then speak to Tom about team rates at [email protected].

P.s. If you need help convincing your boss, we've done the hard part for you here.

Onboarding framework

What's included when I enroll?

👩🏼‍🏫 12 modules on everything from personas and customer retention to cross-selling and upselling - and more.

📙 40+  chapters filled to the brim with actionable insights, knowledge, and resources that’ll totally transform the way you approach customer marketing. 

✅ 50+ exam questions sprinkled throughout every module to test your uptake.

⏰ 10+ hours of content, including 5+ hours of bonus material, crammed with expert insights from orgs like Fiverr, Dropbox, Adobe, and more.

🔖 Official certification to boost your resume and grow your career.

📝 Optional coursework throughout to consolidate your learning.

🔥 6 fireside chats with leading experts from brands like Gong, Google Cloud, and Lessonly, who are crushing the customer marketing game.

👨🏼‍💻 100% self-paced - work at a pace that works for you.

"I love how it's structured, how topics follow one another and build the entire course. The course is a great foundation not only for practitioners but for Marketing leaders without a Customer Marketing background wanting to understand the role and the impact Customer Marketing has on the overall business."


Igor Kranjčec head of Marketing at Mediatoolkit

FAQs.

Q: Who’s this course for?

A: This course is for anyone who’s ready to boost their customer marketing skills to the next level. This course will equip you with the confidence and know-how you need to implement customer-centric programs across your organization.

Q: How does the course work?

A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Customer Marketing: Core Certified!

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately just over 10 hours to complete.

Q: What happens if I don’t pass the exams?

A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. 

However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

Q: How long will I have access to the course content?

A: For life! One, one-off payment gives you unlimited access to all the course’s content.