👩🏼🏫 8 modules ✅ 57 exam questions 📙 11 templates 📝 5 coursework tasks
⏰ 7+ hours’ of content 🔖 Official certification 👨🏼💻 100% self-paced
Personas have the power to make or break your customer marketing efforts. Being able to identify and segment your customers into their respective persona is a must-need skill for customer marketers as it affects everything from how you reach out, types of feedback gathering, and which products to focus on for cross-selling and upselling.
Throughout this course, we’ll be exploring quite literally every element of the persona process. From use cases to persona pre-work, interview guides to data consolidation, and company-wide communication plans to reviewals. You name it, this course has got it.
By the end of this course, you’ll be able to:
🔥 Create, build, and deliver personas that actually work.
💪 Streamline the persona process by focussing only on extracting and mining data that drives bottom-line impact.
⬆️ Take your entire company’s marketing, retention, advocacy, and other customer-focused efforts to the next level.
🎯 Get everyone in your org rallied around your personas and clearly demonstrate the tangible value they deliver.
👌 Understand where and when personas should be used and provide clear use cases to key stakeholders across the business.
💁🏼♀️ Show off your shiny new certificate to everyone in your network.
"This Persona certification is a must-have for ANY marketer. It's nice to say that you want to understand your audience, but having a persona strategy puts it into action."
Pat Timmons at Webflow
A course from the horse's mouth…
Here at CMA, we’re home to one of the largest communities of customer marketers. By a long way. And we don’t let that go to waste.
P.s. If you need help convincing your boss, we've done the hard part for you here.
What’s included when I enroll?
An awful lot of bang for your buck, that’s what. Here’s a glimpse of what you’ll find inside:
👨🏼💻 5+ hours’ worth of course content.
📹 2+ hours’ of bonus footage featuring experts from orgs like IBM.
😃 Tons of real-life case studies throughout.
📝 5 optional (but recommended!) coursework tasks to consolidate your learning.
✅ Marked exams at the end of every module.
🛠 11 templates ready for you to use.
👌 Access to all content for life.
Don't worry, we do team rates, too.
If you're looking to a team of three or more customer marketers certified, then speak to Tom about team rates on [email protected].
Personas aren't created in isolation. They pull in multiple skills from multiple departments, which is why this course is created with product marketers, product managers, customer success - and more, in mind.
Built in partnership with our sister-community, Product Marketing Alliance, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.
Q: Who’s this course for?
A: Anyone with an interest in building awesome personas. If you’re brand new to the persona process, this masterclass will provide you with a comprehensive, step-by-step guide that’ll arm you with everything you need to know to go away and create impactful personas.
If you’re a customer marketing pro who’s done more rounds of personas than you can remember, this course is still for you. Built using only the latest trends and proven practices from experts all over the globe, you’re guaranteed to walk away with new ideas sure to revolutionize your current approach.
Q: How long will it take me to complete the course?
A: It depends how quick you work your way through alllll the materials. The course itself comprises 5 hours of content in which you’ll be required to complete exams on. On top of that, you’ll be given access to 2 hours of bonus footage and although these aren’t mandatory, we’d definitely recommend giving them a watch!
Finally, you’ll also be given the option to complete five coursework tasks as you go - these aren’t mandatory either but they’re well worth getting stuck into, to help you put everything you’ve learned into practice and walk away with a pack of actionable takeaways to go and apply right away.
Q: What happens once I’ve completed the course?
A: A couple of things. Providing you’ve passed all the exams, you’ll be issued your certificate pretty much on the spot. You’ll also be given entire access to all the content for life, so if you wanna brush up on anything down the line, you’ll be able to refer back to every video, template, and coursework task whenever you want.
Q: Will I be able to ask questions?
A: You sure will. Within every section, there’ll be an area to ask questions as you go, as well as see the questions answers other students have asked and received.