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đ 9 chapters đ 5 templates & frameworks âą 1 hour đ§âđť 100% on-demand đ§ Access to content for life
Course overview.
Got a burning desire to increase engagement and advance customer relationships? Donât have a lot of free time? This Advanced Micro course is perfect for the busy customer marketer looking to establish a foolproof customer advocacy program.Â
In this 100% self-paced course, youâll build a successful strategic framework for your advocacy program with short assignments, leading templates, and frameworks to inform the best practices in cross-functional alignment.Â
Youâll also get access to bonus footage from the CMA archives along with real-life case studies from a seasoned Customer Advocacy expert.Â
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By the end of this course, you'll be able to:
𧹠Build a successful framework for your advocacy program.
â Complete short assignments to help you identify best practices in cross-functional alignment.
đ Access leading templates and frameworks to guide your efforts.
đ˝ď¸ View bonus footage from the CMA archives, providing additional insights and strategies.
đď¸ Learn from real-life case studies presented by a seasoned customer advocacy expert.
"Once again Kevin Lau shares his in-depth and massively helpful experience with the Customer Marketing & Advocacy community. The frameworks included will help you implement changes across several areas of your program. You need this course alone for the internal alignment section."
Mary Green, Customer Marketing Community Freelancer
Meet your instructor.
Kevin Lau is the Vice President of Customer Engagement at Freshworks, where his focus is on developing customer obsessed initiatives to support their entire journey with Freshworks from product adoption, retention, advocacy and ultimately creating customers for life.Â
When we filmed the course Kevin was the Global Head of Customer Advocacy at Adobe where he was responsible for all aspects of driving customer engagement and advocacy across Adobe Experience Cloud.
He has received numerous awards and industry accolades including being featured in the TOP25 Customer Marketing & Advocacy Influencers (CMA), Advocate Marketer of the Year, Advocate Marketing Program of the Year, and Best in Class Customer Advocacy Programs to name a few.
Previously Kevin worked for organizations including Adobe, NetBase Quid, AOL, Google, and YouTube.
By taking this course, you'll discover how to:
â
Become the champion of customer interviews and organize them to collect insightful feedback.
đ Develop a centralized team to promote cross-functional alignment and establish definite objectives.
đ Make use of your strategic framework to scale up without any problems, all before launching your viable program.
đŁď¸ Learn how to drive impact in the first 90 - 120 days.
"Kevin Lau has a way of presenting information that is simultaneously comprehensive and easy to understand. With this course, anyone looking to start an advocacy program, revise an existing one, or overhaul an inherited program, will benefit great. The step-by-step instructions set you up for success and are delivered clearly, concisely, and calmly."
Alison Bukowski, Head of Marketing at PeerSpot
Course curriculum
- Getting started with strategic framework
- Welcoming your new hires (2:13)
- [Bonus] Alignment between sales and customer success
- Prepping for onboarding (2:06)
- Knowledge check #1
- Coursework
- [Bonus] Unique & new initiatives to ensure better alignment with Customer Success
- Establishing your charter (1:22)
- Key Takeaways (1:34)
- Customer marketing playbook (2:26)
- Knowledge check #2
- Designing your program portfolio (2:56)
- Internal and executive alignment (0:57)
- [Bonus] Building a Customer Success toolset with a limited budget
- 90-120 day roadmap (1:03)
- Coursework
- Time to reflect
- Knowledge check #3
In partnership with
Customer Success Collective.
Customer Advocacy isn't created in isolation. It pulls in multiple skills from multiple departments, which is why this course is created with product marketers, product managers, customer success - and more, in mind.
Built in partnership with our sister-community, Customer Success Collective, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.
Don't worry, we do team rates, too.
If you want to get a team of three or more certified, then speak to Adam about team rates at [email protected]
P.s. If you need help convincing your boss, we've done the hard part for you.
FAQs.
Q: Whoâs this course for?
A: This course is for anyone whoâs ready to master the art of setting up your customer advocacy program. This course will equip you with the confidence and know-how you need to implement a killer customer advocacy strategy.
Q: How does the course work?
A: The course is 100% online and entirely self-paced. Once you enroll, youâll work through the modules in chronological order and be invited to take part in activities. At the end of each module, youâll be presented with mandatory exam questions and if you pass all these, youâll become fully certified in this advanced course!
Q: How long will the course take to complete?
A: In total, the course content, activities, and exams will take approximately around 1 hour to complete.
Q: What happens if I donât pass the exams?
A: Not to worry, mistakes happen. If you happen to fail on your first attempt, you have the chance to redo the exam. Unfortunately, if you fail your second attempt, you wonât graduate from the course with a certificate. Donât let that put you off though â you wonât finish this course having wasted your time. Instead, youâll still walk away with a ton of invaluable information. Whatâs more? Youâll be given access to the course materials for life. So, if you stumbled on anything in particular in the exam, you can brush up on those bits to your heartâs content!
Q: How long will I have access to the course content?
A: For life! A single one-off payment gives you unlimited access to all the courseâs content.Â
