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Narrative Design Certified | Masters
Intro to narrative design [30 mins]
Pre-course survey
Overview (2:47)
What to expect from this course (1:04)
Your course pack
Why narrative design (6:49)
Examples of narrative design in action (4:19)
The flywheel (6:54)
Drift's narrative design (3:03)
Building a foundation of narrative design (3:33)
The narrative design team (2:15)
Exam #1
Resource library
Activity #1 [35 mins]
Pitching the process (12:36)
Video pitch [example] (24:25)
Exam #2
Bonus footage
Interview with Dave Gerhardt
Designing a narrative [20 mins]
Instructions for how-to design a narrative (1:39)
The change (3:26)
The impact of that change on a specific audience (3:07)
How companies should adapt (4:06)
The challenge (3:13)
What you've built up (1:24)
Exam #3
Activity #2 [15 mins]
How to use the narrative design deck (15:03)
Bonus footage [45 mins]
Narrative design case study
Rolling out and maintaining your narrative [15 mins]
Creation process and rollout (1:50)
Rolling out the narrative internally (2:31)
Launching your narrative externally (8:04)
Tying your narrative to a product launch (1:09)
Best practices (0:48)
Conclusion (1:34)
Exam #4
Wrap up
Course satisfaction survey
Resource library
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Exam #2
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