👩🏫 5 modules ⏰ 3+ hours of content 📘 47 chapters 📁 8+ templates & frameworks 🔖 Official certification 🧑💻 100% self paced 👌 Lifetime access
Once upon a time, there was a customer marketer who had a product that would be perfect to upsell to their customers. But they knew that the usual tricks just weren’t going to cut it.
Then the customer marketer stumbled across legendary storytelling master, Elliott Rayner, who opened a door into a world of untold possibilities.
Course overview
The customer marketer learned from Elliott about perspective, passion, and purpose - the three P’s to perfect any marketing story.
Eventually, the customer marketer became a master of the storytelling craft themselves, transforming their cross-selling and upselling efforts, and communicating with their existing customers like never before.
Want a happy ending for you and your customers? Look no further with our Storytelling Certified course, and become the perfect marketing author.
By the end of this course, you'll be able to:
🏆 Construct an actionable storytelling framework.
🚀 Tailor your story like a pro.
📚 Authentically connect with your customers through a story.
🤝Communicate to your audience with confidence and passion.
👥 Use your purpose to ensure your story remains consistent.
🏅 Have an impactful change on your approach to story and success.
"When the storytelling course is built and presented as a great story you know Elliott knows what he's talking about. Great use and explanation of frameworks, interesting tasks that get you thinking."
Igor Kranjčec, Head of Marketing at Mediatoolkit
Meet your instructor, Elliott Rayner.
After seven years at the Adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his onions.
Elliott also spent three years in Amsterdam spearheading the creation and development of ASICS global running apparel and developing sustainable products for the 2020 Tokyo Olympics. He is currently CMO at ARION. Quite the portfolio, right? 😎
He’s a firm believer that: “The best products have authenticity at their core. There are few things that can't be improved and innovated via a clearer understanding of your brand purpose.”
We’ve included nothing but essential features.
⏰ 3+ hours of course content.
🎥 Expert video tuition from storytelling masters.
🔥 12 bonus features to learn from companies like ASICS, Babbel, and Ikigai.
📁 8 templates, 6 worksheets to immediately streamline your processes.
👀 5 interactive activities to get the theory to stick.
✅ 40 exam questions.
⏳ Access to the course content for life.
Don't worry, we do team rates, too.
If you're looking to get a team of three or more customer marketers certified, then speak to Tom about team rates on [email protected].
P.s. If you need help convincing your boss, we've done the hard part for you.
Course curriculum
- Structure introduction (0:42)
- Patterns in storytelling (0:48)
- The Hero's journey (1:41)
- The Hero's journey Tedtalk video (4:33)
- Storytelling frameworks (1:01)
- The story wheel (4:32)
- Seven basic plots (4:41)
- Case Study - user experience - Babbel (6:27)
- Order-Chaos-Order (2:54)
- Case Study - B2B sales enablement (1:41)
- Structure summary (3:05)
- Exam
- Time to reflect 💡
- Delivery introduction (5:19)
- Speaking and listening (0:57)
- Who is listening to the story (2:53)
- Listening case study - Oatly (2:46)
- Who is telling the story (3:05)
- Brand archetypes - activity (3:58)
- Brand archetypes cont (3:43)
- Storyteller case study - ASICS (6:27)
- Delivery B2B case study (2:26)
- Delivery summary (1:57)
- Exam
- Time to reflect 💡
Storytelling isn't created in isolation. It pulls in multiple skills from multiple departments, which is why this course is created with customer marketers, product managers, customer success - and more, in mind.
Built in partnership with our sister-community, Product Marketing Alliance, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.
FAQs.
Q: Who’s this course for?
A: This course is for anyone ready to boost their storytelling skills to the next level. Whether you’re just starting out in customer marketing, or just want to refresh your knowledge and further understand the science behind a story that sells, this certification is for you. By the end of the course, you’ll have a comprehensive set of skills needed to create impactful and successful storytelling.
Q: How does the course work?
A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Storytelling Certified!
Q: How long will the course take to complete?
A: The course content, activities, and exams will take approximately 3 hours to complete.
Q: What happens if I don’t pass the exams?
A: If you fail the first time around, don’t panic! You'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. But all’s not lost, you’ll still have access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: How long will I have access to the course content?
A: Forever! One, one-off payment gives you unlimited access to all the course’s content.
