👩🏼🏫 3 modules 📙 23 chapters ✅ 57 exam questions 📝 2 activities ⏰ 3+ hours’ of content 🔖 Official certification 👨🏼💻 100% self-paced
Course overview
You’ll find a step-by-step guide, supported by a Narrative Design expert and a ton of exclusive resources to make defining your narrative as simple as possible.
Including real-life case studies, examples of narrative design in action, getting internal stakeholders to understand and back your vision, and more. We’ve collected everything you could need all in one place, and it’s there forever - so you’ll always be telling compelling and consistent stories.
Completing this course will help you:
📖 Blow away marketing leadership with your storytelling skills.
🔥 Help your company stand out from the crowd.
💪 Elevate yourself and your approach to marketing to your customers.
🚗 Drive real and tangible organization-wide change.
👊 Learn from the man who’s spearheading narrative design.
"I thoroughly enjoyed this course!! It was sooo helpful. Not only were you able to dig further into the process that he went through at HubSpot but he also ran through a case study at another company he worked with and gave clear examples of how to execute on something like this internally and externally. I can't wait to use this with my own company!"
Ashley Herbert, Head of Product Marketing at Recruitee
You're in good hands.
Marcus Andrews is the Director of Product Marketing at Pendo.io. Before joining Pendo.io, he was the Product Marketing Group Lead at HubSpot and prior to that, he spent almost four years at Google. He’s been a solid storyteller all his life, but it wasn’t until he developed the Narrative Design process that he was able to codify, replicate, and consistently create amazing stories.
Throughout this masterclass, he’ll be sharing the secret sauce behind his repeatable process so that you too can be recognized as a great storyteller.
What’s included when I enroll?
👨🏼💻 3+ hours of OnDemand course content for you to work through at your own pace.
✅ 57 exam questions to consolidate your learning and earn official certification.
👌 Real-life case studies from frameworks that have been rolled out.
🎬 Activities to put all the theories into action.
🔥 Mock pitch process to help you prepare for your all-important business case.
📹 40-minute Q&A with Dave Gerhardt, CMO at Privy.
💻 Exclusive access to a narrative design alumni channel in Slack.
🔖 Narrative Design certification if you pass all the exams.
Don't worry, we do team rates, too.
If you're looking to get a team of three or more certified, then speak to Adam about team rates on [email protected]
P.s. If you need help convincing your boss, we've done the hard part for you.
Course curriculum
- Pre-course survey
- Overview (2:47)
- What to expect from this course (1:04)
- Your course pack
- Why narrative design (6:49)
- Examples of narrative design in action (4:19)
- The flywheel (6:54)
- Drift's narrative design (3:03)
- Building a foundation of narrative design (3:33)
- The narrative design team (2:15)
- Exam #1
- Resource library
Unlock an additional 7+ courses 🔓
Access our entire suite of courses, a free in-person event ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.
Narrative Design isn't created in isolation. It pulls in multiple skills from multiple departments, which is why this course is created with customer marketers, product managers, customer success - and more, in mind.
Built in partnership with our sister-community, Product Marketing Alliance, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.
FAQs.
Q: Who’s this course for?
A: Quite literally (almost) anyone. Whether you’re a startup founder trying to secure funding, a Customer Marketing Director looking to transform your company's marketing approach, or an individual contributor who just wants to blow away marketing leadership with your storytelling skills, this course will give you the most cutting-edge approach to storytelling and positioning available today.
Q: How does the course work?
A: The course is 100% OnDemand and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Narrative Design Certified!
Q: How long will the course take to complete?
A: The course content, activities, and exams will take approximately 3 hours to complete.
Q: What happens if I don’t pass the exams?
A: If you fail the first time round you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: How long will I have access to the course content?
A: For life! One, one-off payment gives you unlimited to all the course’s content forevermore.
